Afro Nation was conceptualised out of love for Afrobeat music. The festival is meant to unite African diaspora in different locations around the globe, from Ghana to Portugal and Mexico. We were tasked to set the tone, look and feel, and create a recognisable logo mark.
Inspired by the sun, the sea, and the hand-crafted style of West African art, the look and feel is warm, vibrant, and rustic. The logo is hand-drawn and textured, while still retaining certain symmetry to ensure easier roll out for other collateral. The established foundation now inspires each event iteration since the festival’s conception.