The brief

Util is a fintech company, using machine learning to quantify any portfolio company’s positive and negative impact on the 17 UN Sustainable Development Goals.

Brand strategy
Identity system
UX/UI design
Web development
Util logo
Designed at Studio Lovelock

The solution

Their identity derives from realising balance between the three pillars: social, environmental, and financial. A system of visible grid and uniformed icon sets is counterbalanced with a dynamic logo mark and fluid animation.

Util logo animationUtil brand articulationUtil brand typefaceUtil brand colour paletteUtil infographic illustrationIcons for UN 17 SDGsUtil website on desktop and mobileUtil business card