The annual ‘The State of European Tech’ report is the most comprehensive data-driven analysis of European technology. This content-heavy report (of over 400 charts across 37 articles) is an invaluable resource for founders, investors, and policy makers. We needed to maximise its value for its time-poor audience, and consider the production process to turnaround a bespoke and interactive report within a tight timeframe.
UX & UI
Building on the success of the previous years, we’re able to identify the needed improvements through a series of workshops, surveys, interviews, and data analysis. The UX focusses on an intuitive site structure and navigation. We introduce bespoke illustrations to distinguish the 2019 report from the previous iterations. The visual design prioritises clear information hierarchy and functional use of colours to create fresh and engaging experience across all collateral.