Echo Location Talent is a global representative agency in the music and sports worlds that goes beyond just representing but also developing, nurturing, and supporting their talents to ensure they reach their potential. They needed a competitive and distinctive identity that captured the quality of their service and the unique essence of their business.
The identity is loud and energetic, yet underlined with integrity and authentic messaging. The aesthetic is inspired by event flyers, urban spaces, and athletic fashions. The toolkit comprises bold graphic shapes, vibrant colours, striking typography and photography. The Music brand emulates the repetitive display of event posters in urban spaces, while the Sport brand has a more limited toolkit.