Tour for Muggles

The Brief

Tour for Muggles is a London walking tour inspired by Harry Potter. The tour is guided by actors who are already a lover of the series, making the experience more immersive and interactive. The company strives for authenticity, quality, and enthusiasm. They needed a brand that captures the magic, while avoiding any copyright issues.


Concept Creation
Brand Development
Website Design
Website Build
Brand Delivery

Designed at

Studio Lovelock

The Solution

The identity utilises all the much-loved tropes of the series, and is led by the narrative that embeds the walking tour as a part of the Harry Potter world. The colour palette is recognisably magical, paired with subtle patterns that add depth and richness to the visual toolkit.

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