Tour for Muggles is a London walking tour inspired by Harry Potter. The tour is guided by actors who are already a lover of the series, making the experience more immersive and interactive. The company strives for authenticity, quality, and enthusiasm. They needed a brand that captures the magic, while avoiding any copyright issues.
The identity utilises all the much-loved tropes of the series, and is led by the narrative that embeds the walking tour as a part of the Harry Potter world. The colour palette is recognisably magical, paired with subtle patterns that add depth and richness to the visual toolkit.