Tour For Muggles

The brief

Tour for Muggles is a London walking tour inspired by Harry Potter. The tour is run and guided by those who are already a lover of the series, making the experience more immersive and interactive.

Identity system
UX/UI design
Web development
Opening illustration of Tour For Muggles website
Designed at Studio Lovelock

The solution

The identity utilises all the much-loved tropes, and is led by the narrative that embeds the walking tour as a part of the Harry Potter world. Every element is recognisably magical, adding depth and richness to the visual toolkit.

Tour For Muggles website on desktopTour For Muggles brand typefacesPatterns for Tour For Muggles website backgroundsTour For Muggles patterned tote bagsUI elements from Tour For Muggles websiteUI elements from Tour For Muggles websiteA collection of stickers for Tour For Muggles illustrationThree enamel pins design for Tour For Muggles